You may have noticed our branding has taken on a fresh approach over the last 12 months. Strong branding is a key factor in helping to reinforce the importance of consistent marketing, advertising and communication materials throughout the Joerns business and its family of products.

Oxford products have always been instantly recognisable with familiar looks and functionality. This ‘family’ approach ensures Oxford patient lifts are both simple to use and easy to train with.

The new branding is being rolled out throughout the Joerns portfolio and consists of a subtle, yet strong purple colour palette with soft and empathic black and white lifestyle photography.