Since our first outing at the OT Show, the show quickly and quite naturally became Joerns’ core UK event …. and so it proved again.
As ever, presenting us with a full two days to engage with such an important audience, OT Show 2018 was without doubt our most successful outing so far. Buoyed by a new product and securing a prime location near the entrance, we were greeted by a tidal wave of visitors no sooner as the show was declared open!
Curtis Jordan, Marketing Manager comments “Year on year, this show seems to get better and better. The quality and quantity of the audience it brings is unrivalled, presenting us with a significant opportunity to engage with people who live and breathe our products, day in, day out”.
Curtis continues ”We used the OT Show as a platform for our new product preview, knowing it was the perfect forum to gain qualified appraisal and feedback. Gladly, the new Oxford Switch was very well received and is now available to order”.
Once again this year, we actively engaged in speaking sessions over both days with both the former and current chair of National Back Exchange, Julia Love and Simon Love, respectively. These sessions offer excellent and unbiased guidance along with tried and tested techniques to make equipment selection a safer, more comfortable process for all involved. Both sessions were equally well attended and we followed up, post-show with a copy of the video to all who attended. If you’re keen to see the session from day 1, it is available to view here.
Some post-show analysis showed that over the course of the two days, we recorded an enquiry, on average, every three minutes, giving a good barometer of the success we enjoyed.
We have already reserved space for next year, in fact ahead of this year’s show, such is our belief in what this show provides.